AI in Customer Contexts: Developing an Analysis Framework for Trustful and Responsible AI-Integration

“AI in Customer Contexts: Developing an Analysis Framework for Trustful and Responsible AI-Integration”, Presentation together with Subramanian S. (Christ University, India)  on the 2025 International Conference on Business, Economics and Management “Integrating Digital Technology into Business and Economics” by the Chihlee University of  Technology in New Taipei City (Taiwan).